Media Relations

This section of the website lists BC, Canadian and International resources that assists settlement agencies and language providing organizations with resources and tools to enhance their media relations.  

AMSSA Resources

Benefits of Media Relations, Online Video
This short online video provides a few key highlights of the Virtual Training AMSSA held on the topic.

Maximize Your Impact: Building Collaboration Through Social Media, AMSSA Webinars
This webinar highlighted the role that social media plays as an important, cost-effective, and efficient tool in promoting and marketing settlement services as well as a maximizing community engagement and creating collaborative partnerships.

New Canadians’ Journey Through the Social Media Landscape, Migration Matters Info Sheet
This issue explores how new Canadians navigate the social media landscape and provides best practice guidelines for settlement service providers, while keeping immigrants’ preferences in mind.

BC Resources

Media Communications Toolkit, Institute for Media, Policy and Civil Society (IMPACS)
IMPACS was an international, Vancouver-based non-profit with a mission to help civil society organizations develop effective outreach skills. Their toolkit summarizes common media tools you can use to help increase the public profile of your non-profit organization.

Plan the Work: Strategic Communication Planning for Not-for-Profit Organizations, Institute for Media, Policy and Civil Society (IMPACS)
This handbook has been created to work as a resource guide for any not-for-profit organization that wants to develop a communication plan, but does not have any experience doing this kind of work.

Canadian Resources

Nonprofit MarCommunity 
This website provides opportunities for communication professionals working in non-profits to connect and exchange ideas. Blog posts on related topics are posted frequently.

Media relations for nonprofits: A primer, reading list and advice from the pros, Charityvillage
This web article provides a write-up of three basic principles of media relations as well as four tips to improving media relations strategies for non-profits.

Creating a Communications Plan that Works, Canada Helps
This online resource planning guide will walk organizations through the planning phase of creating a communications plan.

International Resources

10 Ways to Make Your Online Press Room Perform for Your Nonprofit, Getting Attention
This web article discusses the benefits of creating an online press room versus a media kit for non-profits.

Measuring the value of an integrated communications strategy, Cision
This webinar recording discusses a new framework from the International Association for the Measurement & Evaluation of Communications (AMEC) and helps communicators better understand the impact of their campaigns and how they can improve them.

Kivi’s Nonprofit Communications Blog, Nonprofit Marketing Guide
This blog targeted towards non-profits focuses on communication and media relations articles.

National Council of Nonprofits
This website provides toolkits, reports and templates on topics of interest to non-profits including media relations, social media, ethics and communications.

Communications Consortium Media Center (CCMC)
This website provides tips and resources to improve the communications of an organization by providing templates and information on how to build a standard press kit for creating a communication plan.

The Impact Foundry
Toolkits, templates and other resources relating to media relations and communications can be downloaded from this site.

Vision, Values and Voice – A Communications Toolkit, The Opportunity Agenda
This communication toolkit walks non-profits through each step of creating the plan from research to framing the message to working with media.