AMSSA Virtual Training: The Benefits of Media Relations

The Benefits of Media Relations will introduce the principles of communicating with mass media and how to engage a larger audience in your organization’s mission.

Some of what we will cover includes:

• Importance of Media Relations
• Preparing to Speak to Reporters
• How to Manage Difficult Questions
• Crafting Your Message
• How to Increase Your Profile & Credibility in the Community

Event Details & Registration:

When: November 2, 2016
Time: 10:00 am – 12:00 pm
Location: Online – link will be provided to all registrants in advance to the event
Cost: $20.00 for non-AMSSA members; $10.00 for AMSSA members and Safe Harbour Affiliates
If your organization is funded by Immigration, Refugees and Citizenship Canada you may be eligible for a further discounted rate, please contact us at events@amssa.org.
Register: Click here to register

About the Presenter:

Andrea Keen, Keen Media 
Andrea Keen is the founder of Keen Media, a consulting company she established in 2003 to provide strategic communications and public relations advice and counsel to executives in government, nonprofit and and private sector organizations. She has nearly 20 years of experience developing programs and managing alliances to meet communications and public affairs objectives. Past clients include provincial and local governments, the Canadian Broadcasting Corporation, leading industry associations, and not-for-profit organizations.

Prior to finding Keen Media, Andrea was account manager at a boutique PR agency, where she oversaw media and PR for national and international clients. She also served as communications manager at Coast Mental Health, a leading nonprofit organization in Vancouver, where she led the rebranding of Coast Foundation Society to Coast Mental Health. Her political experience includes leadership in civic, provincial and federal election campaigns and serving as constituency assistant to the Speaker of the BC Legislature. She is a graduate from Kwantlen University College, Simon Fraser University, and Royal Roads University where she completed the Communications and PR Management program.

Have questions about the event? Contact Sabrina at events@amssa.org or 604-718-2780.